Interactive technologies are gaining momentum : Previously, the potential client is very easy to lure the colorful images - on billboards or banners on the Internet, today due to indigestion user and his declining ability to pay on the foreground all kinds of interactive technologies to help the client to participate in the promotion through the play, questionnaires, etc. d. Ways of implementing such advertisements have already appeared: the Internet is all sorts of pop-up banners, rich-media-banners; replace boring billboards and bulletin boards came to advertising, created by interactive video projection. Visited not so long ago, one of Kyiv's shopping centers, was surprised when the children are interested in playing on the floor, where it was possible to drive a virtual soccer ball on the same virtual field. How it works Interactive video projection system consists of a powerful video projector, infrared camera and computer. The projector displays a dynamically changing image on any surface, whether floor, wall, step or ceiling. Infrared camera, in turn, controls the movement of people and immediately change the picture-designed in such a way to create the full effect of interactivity. Order that all it will work as a whole, require special software, camera and projector. Furthermore, by installing several systems in the same or different rooms, you can combine them into a network, and then easily update the content, even remotely, via the Internet. Interactive projection systems offer unlimited opportunities for creativity. They allow not only to play multimedia content, but also to create individual content of any complexity, combined installation, creating one of different geometric forms: paths, walkways, interior solutions. Often used a set of standard effects: water, crumbling leaves, snow, etc. For an interactive video projection connects the automatic reporting system for advertising campaigns or a roller. Reports are generated automatically for any period. It displays the number and duration of the video shows, the number of repetitions for a certain period of time, the number of interactions with the man - almost as CTR in Internet advertising. While no particular distribution Studies show that online advertising has shown extremely high level of memorability demonstrated brands - 55%, and aided - and does 86%. We can say that online advertising does not cause such irritation as television, as advocated in the form of the game and unobtrusively motivates the visitor to pay attention to the advertised object. In fact, such an advertisement is entertaining, and at a subconscious level, forming a human robust set of positive associations with the advertised product. These systems are able to gather around him the whole queue willing to "play", which creates prerequisites for increasing the number of potential customers. Interactive video projection system is already successfully being used in advertising campaigns, promotional campaigns, exhibitions, concerts, fashion shows, interactive games, Real-time shows and other events. Also on an ongoing basis, they are installed in shopping malls and shops, entertainment centers, restaurants, nightclubs and casinos, theaters and cinemas, airports, train stations and all interiors. It would seem that a new advertising medium to strong to break and the Ukrainian market. But not so fast it is, like a fairy tale effect. So far for the largest shopping and entertainment centers established in all seven systems. At the same time, this type of services offered on the market for several companies: Just Promo, Liter, Rent Media, Ifun, Grand Master and G & B Frame. Innovations Most companies that sell advertising on these devices or the device itself, offering customers a limited range of 10-15 "effects" that can be used as a projection. However, it is necessary to think about tomorrow, because no major brand does not want to repeat in a publicity stunt. Some companies still offer to make a special effect on order for system developers, but it results in considerable time and money. Therefore, the market is the real future only those companies that are able to offer truly innovative information design. Among them, for example, G & B Frame, offering to use not only ready, but also to develop your own effects, games, videos. "We create a variety of videos and games, with what they would cost almost the price of flash animation for web sites. Rollers and video projections by our company have ordered the very popular as global and domestic brands such as Nokia, Levada, Domestos, Camel. Finally I would like to note that in times of crisis this type of advertising is one of the least expensive, with good response and low cost. And most importantly, it is now possible to become a pioneer in the field, hitting a client of this "live" advertisements. And on the eve of Euro 2012 would be very appropriate interactive football in pedestrian crossings and sidewalks. After all, advertising can be placed even on the virtual ball!